Eye of the apple


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As part of a new journalism segment, I will cover the ins and outs of corporate America. In the latest news Microsoft’s new i-phones have been reported to collect data, sensitive or privy information about its’ users and their locations. Software and unspoken policy which would outright infringe on basic rights to privacy and voluntary consumer objection. Though Microsoft certainly would not be the first major company to collect information, Google often uses internet paths and branches of their organization such as Google analytics to gathering search history, preferences and word searches through data transfers (For those who are not sure what internet data transference, it processes request, redirects and retrieves encoding from website networks, shown in real-time if you look at the left hand bottom corner of you browser where it says “done.”) According to programmers, information gathered within the device is saved for months in an unencrypted file, this feature has been changed to days after an overwhelmingly negative response from users. Consumers actions are in a way monitored; search history, applications and even personal information such as the location of their work place or university are all stored according to the creators of the new gadget. Some journalists rationalized this as a way for marketing strategies and corporate research. Though “Apple has not said why it collects the data.” Leaving the situation increasing ambiguous. These multiple reports fail to address why, the company did not inform customers of this data gathering for some time and can be interpreted as negligent if not irresponsible to the privacy and safety of its’ users. In addition court officials have not presented any legal repercussions to Apple inc, expect a Senate panel, though only sourced by Associated Press and CBC, it is unclear as to how accurate these claims are. Apple’s failure to inform the general public about its’ activities has raised suspicion among privacy watch groups, political partisans and non-mainstream news outlets. Unsubstantiated reports state “Android phones have a more limited version of logging similar to i-phones, suggesting other companies may be tracking and logging as well.” – Declan McCullagh. Alternative news sources and critical response to i-phone tracking has been consistently negative, if not aggravated. O’Reilly from O’Reilly news sat down with Alasdair Allan (Senior Research, University of Exeter) investigated the tracking software and stumbled upon a years worth of unprotected files. Proving with a bit of effort, how easily a complete stranger can access sensitive details. A new article has been released by Associated Press six hours ago, proclaiming Apple is now defending it logging software as anonymous and solely for the improvision of mobile mapping. Apple also claims the feature can be disabled through settings, while others say short of drastic restriction options, tracking and logging cannot be prevented. While some media bulletin statements made by Apple representatives, for lack of extensive comments, Apple seems rather evasive yet intent on assuring troubled minds.*Let it be noted that at least three periodic black-outs occurred during CBS’ i-phone tracking, originally aired, April 22 2011. The only possible explanation; interference. The black-outs are not explained by CBS’ YouTube channel what so ever.


[i]. metronetiq. Web. 12 December 2011.

[ii]. Robertson, Jordan. “Apple defends iPhone hot-spot logging.” MSNBC Today Tech. MSN. 10 May 2011. Web. 12 December 2011
[iii].  Apple Iphone Have Been Storing Locations And Tracking Your Movement. keithypops. 21 April 2011. Web. 
[iv]. Declan McCullagh, Chief Political Correspondent, CNET (CBS/watch?v=Keh1wiV-ODU)
[v].  iPhone tracking. CBS. Youtube. 22 April 2011. Web.
[vi].  University of Exeter. Business School.Exeter.Ac.Uk. Association of MBAs. Web. 12 December 2011.
[vii]. Exeter.co.uk. Physics and Astronomy Dr. Alasdair Allan Senior Research Fellow. Web. 11 May 2011.

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